If a feel-good story has surfaced during the COVID-19 lockdown, it’s the connection between people and their pet companions.
With adoptions soaring the past several months and Americans spending more time at home with their four-legged companions, pet parents say the pandemic has shed new light on how much their pets mean to them – so much that they are impacting major decisions – according to a recent survey by Freshpet, the first-to-market-leader in fresh pet food.
“We’re part of their pack, so when someone is missing, pets feel like the pack is not as strong and safe as it can be,” said Dr. Gerardo Perez-Camargo, DVM, VP of Research and Development at Freshpet. “We need to realize when we return to the office, pets don’t know how long we’ll be away for — or even if we’ll come back.”
According to Perez-Camargo, signs of separation anxiety include dogs licking their lips or paws repeatedly, and cats having accidents outside their litter boxes or demonstrating destructive behavior. But there are steps pet parents can take to help put their animals at ease, he said:
Leave a radio on with music or voices, particularly if you use it when you’re at home with your pet.
There’s no doubt our furry friends are an important part of our lives. As found in the survey results, over one-third of American pet parents (37 percent) would choose their cat/dog as their companion should there be a second wave of COVID-19 lockdown. In fact, many pet parents have reconsidered their ways of living to accommodate their pets during this time.
· Over two in five female pet parents (44 percent) would choose to quarantine with their cat/dog if there was a second wave of COVID-19 lockdown and they had to choose one companion to stay home with, while nearly half of male pet parents (47 percent) would choose their significant other.
Nearly half of American pet parents (47 percent) say their pet(s) has become a bit of a snob when it comes to their daily pet food. And according to Freshpet’s top veterinarian, it’s not necessarily because they’ve sampled a few more treats or table scraps during quarantine.
“Pets can get bored with their food,” said Perez-Camargo. “Imagine if you ate the same dry food for breakfast and dinner day after day. Now and then, it’s a good idea to mix it up and provide some variety.”
The following are a few helpful tips to entice your pet at the food dish:
The survey was conducted online within the U.S. by The Harris Poll, on behalf of Freshpet, from July 16-20, 2020. The survey polled 1,378 U.S. adults ages 18 and older who are pet parents (own a cat(s) and/or dog(s)). This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.