Iams' Home 4 the Holidays program recently announced actress Hilary Swank will serve as the drive's 2009 ambassador.
Swank will share her personal experience with adoption and rescue in an effort to help educate others about how they can make a positive impact on the lives of homeless pets. Along with founding partner Helen Woodward Animal Center and nearly 3,500 participating animal organizations from around the world, the program has set a goal to help 1.5 million pets find homes from October 1, 2009, through January 4, 2010.
Swank has adopted many pets throughout her life, including her two dogs Karoo and Rumi. She rescued Karoo from the side of a road while filming in South Africa a few years ago and adopted Rumi last fall from a participating IH4TH shelter in Los Angeles.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.