In January 2021, the NUTRO brand is refreshing its dry dog food products to introduce a fresh, clean look that better resonates with its long-standing belief that pets deserve the benefits of real, recognizable ingredients. The brand is also introducing new ingredients to its NUTRO NATURAL CHOICE recipes, such as kale, spinach, egg and tomato, that give dogs the energy they need to live their best lives.
The NUTRO FEED CLEAN philosophy comes to life through a bold, simple and modern design that prominently features the active ingredients at the center of each bag. The new look will make it easier for consumers to identify the healthy ingredients in their favorite NUTRO recipes that have been helping to fuel pets.
The new, vibrant packaging will be on store shelves and e-commerce channels in early 2021 and available nationwide in-store and online at major retailers, such as Amazon, Chewy, Walmart, Target, PetSmart and more.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.