Pet food exec sustainability idea differs from consumers

As sustainability claims have become a mainstream marketing message in pet food, the meaning of that message may have diverged among both pet owners and pet food professionals.

As the cliché goes, if you ask five people to define sustainability in the pet food industry, you’ll get six opinions. More than three decades ago, the United Nations Brundtland Commission defined sustainability as “meeting the needs of the present without compromising the ability of future generations to meet…

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March 2023
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Pet food exec sustainability idea differs from consumers

As sustainability claims have become a mainstream marketing message in pet food, the meaning of that message may have diverged among both pet owners and pet food professionals.

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