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Pet Food News
APPA's top holiday pet treats reflect broader trends
The American Pet Products Association curated innovative products across multiple categories, including pet food and treats.
Over 40% of cat owners purchase Christmas gifts, spending an average of $30.70 per gift, noted APPA.
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
Adventures in Pet Food
Pet food innovation going in wrong direction for this economy?
New pet food product launch activity is down, not surprisingly during economic uncertainty — but this may be the exact right time to focus on innovation.
Business Man Highway Clouds
Pet Food Market
10 takeaways: Industry veterans reflect on pet food's evolution, future challenges
Three longtime pet food professionals share perspectives on how the industry has changed and where it's headed next.
Crystal Ball Reflection Brandee Pember Pixabay
Latin America/Carribean
Petco's Mexico assortment reveals premium pet food's functional shift
Natural and condition-specific formulas now drive shelf decisions as premiumization becomes purposeful rather than aspirational.
Petco's Mexico assortment strategy reflects broader shifts toward functional and natural premium pet food categories.
Pet Food News
Purina awards $120K to study human-animal bond research
Nestle Purina PetCare
Nestlé Purina PetCare funds studies on survivor healing, remote therapy and feline separation behaviors.
Purina has awarded research grants to three scientific teams from the U.S. and Hungary as part of its biennial Purina Sponsorship for Human-Animal Bond Studies program.
Petfood Forum News
Petfood Forum partners with PSC to elevate sustainability
The event expands sustainability initiatives and programming through a renewed partnership with the Pet Sustainability Coalition at the Kansas City show next spring.
WATT Global Media is proud to welcome back the Pet Sustainability Coalition (PSC) as the official Sustainability Partner of Petfood Forum 2026, taking place in Kansas City from April 27-29, 2026.
Business Strategy
Functional pet food trends require science, consumer education
As functional demands become stronger among pet parents, pet food companies are threading marketing with science and education to ensure pet health.
A combination of scientific education and marketing will be necessary for the functional pet ingredient trend to succeed.
Ingredient Issues
Color my world
Artificial and natural food colorings in pet food have multiple arguments for and against their use.
As human food colors face scrutiny, pet food follows suit.
News Hound
Expansions, donations, registrations: Petfood Industry News Quiz Dec. 5-11
The quiz covers a retail distribution move by one brand, as well as the newly opened registration for a major pet food industry event in Europe.
A Reality Challenge Game Show On A Tropical Island Featuring Dogs Playing Against Cats
Market Trends and Reports
Pet food and the evolving approach to behavioral health
Hiring in-house behaviorists and connecting practices to specialist care reflect growing focus on evidence-based stress management for dogs and cats.
Pet owners are increasingly looking at nutrition to play a role in their pets’ behavioral health.
Europe
Normandise Pet Food targets growth in North America, Europe
French pet food producer plans subsidiaries in U.S., Mexico and UK as export sales reach 60% of revenue.
France's Normandise Pet Food continues to ramp up its export sales, which currently generate around 60% of the company's sales.
Market Trends and Reports
Cat ownership grows, industry expands food and treat options
Top trends in the cat space are beginning to mirror those well-established in the dog space as felines continue to garner more industry attention.
Woman With Cat Pixabay
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