Latest News: Page 13

Pet Food Marketing and Branding

Inaba, Petco launch Journey to Japan sweepstakes

One winner and a guest will receive a seven-day trip to Tokyo, including a visit to a cat café tied to Inaba's Japanese roots.

Product Launches

Wuffes launches dental powder with SuperYolk IgY technology

The dog supplement brand is entering the oral health category with a proprietary, antibody-based ingredient designed to support gum health by targeting plaque-forming bacteria.

Black and tan dog chewing on stick next to Wuffes dental powder product on grass

Business Strategy

DASH Dog Food raises $1.5 million seed round

The funding, led by Voltage Ventures, will support new recipes, a subscription growth push and a package redesign.

Small dog with black and tan coat looking up at owner holding bowl of kibble next to DASH pet food box

Boss Dog Brand donates 8,000 meals to pets

Company donated more than 1,000 bags of dog food and 7,000 cups of frozen yogurt to Whatcom Humane Society's Dog Days of Summer event.

Community event showing people receiving livestock and supplies from a mobile distribution trailer

Kormotech's Unbroken Animals program pairs dogs with Ukrainian veterans

The Unbroken Animals program in Lviv, Ukraine, established by Kormotech, pairs specially trained dogs with veterans and their handlers to support physical and emotional rehabilitation.

Brown dog with red toy interacting with people in an indoor facility during a training or demonstration session.

Saint Rocco's Treats partners with PAWS Chicago

Saint Rocco's Treats will donate 1,000 pounds of handcrafted treats over 12 months to support training, enrichment and medical care for dogs awaiting adoption at PAWS Chicago.

Veterinarian in maroon scrubs examines a brown dog wearing a black jacket in a clinical examination room.

Mighty Paw commits $50,000 to Nepal flood relief

Pet chew brand will donate 50% of September sales from its Nepal-made yak cheese products to disaster relief efforts following deadly flooding along the Nepal-Tibet border.

Product Launches

Purina's Petivity launches AI-powered smart feeder for cats

Petivity, a Purina brand, is releasing a new smart feeder that uses facial recognition technology to track individual cats' eating habits in multi-cat households.

White automatic pet feeder with black bowl dispensing dry kibble on wooden kitchen counter

Product Launches

Ollie launches fresh Holiday Feast recipe for dogs

The human-grade fresh dog food brand's seasonal recipe features turkey, sweet potatoes, cranberries and butternut squash formulated to meet AAFCO nutrient standards for all life stages.

Two women and two dogs enjoy a formal dinner together at a table with plated food and drinks against an orange curtain backdrop.

Product Launches

Charlee Bear debuts freeze-dried Necessities Toppers for cats

Charlee Bear is entering the cat category with a new line of freeze-dried meal toppers designed to add functional nutrition to everyday meals.

Three Charlee Bear Necessities pet supplement jars: Digestive, Dental, and Healthy Aging formulas with meal topper recipes

Product Launches

Rawz expands feline lineup with hydrating purées

The company's new cat pâtés use goat's milk and green mussels to support hydration, digestion and joint health.

RAWZ Hydrating Puree pet food cans in purple packaging with multiple flavor varieties displayed

Pet Food Marketing and Branding

Smalls launches largest brand campaign for cat category

The "Is Cat" campaign marks Smalls' largest marketing investment to date as the company expands retail distribution and consumer awareness in the feline category.

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