Latest News: Page 14

Pet Food Marketing and Branding

Cesar brand launches limited-edition Pink Pack wet food

The pet food maker has partnered with "Mean Girls" actress Lacey Chabert on a social media campaign and limited-edition packaging tied to the pop culture film.

Woman holding white dog wearing Cesar branded shirt with pet food products on pink background

Product Launches

Purina's Beggin' launches three Halloween dog treats

Purina's Beggin' brand is rolling out three limited-edition, bacon-flavored dog treats for Halloween, including a bat-shaped treat sold exclusively at Target.

Purina Beggin' Ghoulish Ghosts dog treats package with bacon flavor, limited edition Halloween design featuring cartoon dog character

Mergers and Acquisitions

The Farmer's Dog completes acquisition of Woof

The Farmer's Dog has finalized its acquisition of pet wellness brand Woof, marking the human-grade dog food company's first acquisition.

The Farmer's Dog and Woof partnership logos with coral and teal branding

Southeast Asia's table-scrap feeding down to 40% or less

Table scraps still linger in some Southeast Asian pet bowls, but commercial food is closing the gap fast as owners rethink what's safe, and convenient, to feed.

Happy brown and black dog sitting in kitchen with food and water bowls

Latin America/Carribean

TRUF signals fresh pet food in Mexico moving beyond niche

The company’s expansion into new types of products and processing suggests the niche phase for fresh and lightly cooked pet food in Latin America is ending.

Balanced nutrition plate showing whole grains, vegetables, and proteins with Spanish labels for healthy eating guide

Electronic noses, longevity, ice cream: Petfood Industry New Quiz Sept. 11-17

Test your knowledge of this week’s pet food developments.

Ornate stained glass mural depicting dogs and family scenes with blue, gold, and green decorative borders in Art Nouveau style

Mars names digital chief for pet nutrition

Varun Kakaria joins Mars Pet Nutrition North America as chief digital and information officer, bringing more than two decades of digital and technology leadership experience.

27 cat stars, 3 cat food plot points in 130 years of cinema

Throughout the decades, sometimes the cat saves the day, while other times it causes the problem. In some films, the feline serves as an evil mastermind’s minion. In others, the cat is a valiant hero’s sidekick.

Tabby cat watching a paused video of a fluffy white Persian cat on TV, with remote control and coffee mug nearby.

Product Launches

Fera Pets launches longevity supplement for dogs

The soft chew supplement targets mitochondrial function, brain health and cellular resilience to support healthy aging in dogs.

Golden-colored dog sniffing Fera Pets Longevity supplement jar on wooden floor near window

Pet Food Palatability

Electronic nose reflects real cat food aroma preferences

A study found that digital aroma fingerprints followed patterns observed in feline preference testing, although researchers cautioned the method has not been validated to predict acceptance of new products.

Tabby cat and white robotic cat comparing food bowls in numbered dishes on gray floor.

Market Trends and Reports

Report: Cat ownership grows to 53 million U.S. households

New APPA data show Gen Z and male owners driving multi-cat households and rising pet food spending.

Gray tabby cat peeking over white surface with wide green eyes and alert expression

Poland confectionery maker launches ice cream for dogs

E. Wedel offers two seasonal ice cream products for dogs whose owners visit its Chocolate Cafés; plus, Bene Meat sends an open letter to the U.K. government.

Photo By E wedel

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