Latest News: Page 26

Product Launches
The Pets Table launches shelf-stable human-grade dog food
EasyFresh line offers fresh-food nutrition without refrigeration, freezing or thawing, the company said.
Four dogs wearing bandanas with The Pets Table pet food and care products displayed on light blue background
Pet Food Marketing and Branding
Open Farm launches campaign to define its brand evolution
Premium pet food company's new integrated campaign marks its largest investment in brand building as it enters its next phase of growth.
Open Farm logo displayed on a dog relaxing on a couch with green blanket
Pet Food Marketing and Branding
Purina docuseries nabs three Daytime Emmy nods
A Different Breed, Purina's nine-episode documentary series about competitive dog sports, has been nominated for Outstanding Lifestyle Program, Outstanding Editing and Outstanding Directing at the Daytime Emmy Awards.
Purina presents 'A Different Breed' campaign featuring a woman playing frisbee with a dog at an outdoor event, with 2026 Daytime Emmy nominations.
Pet Food Marketing and Branding
PetIQ's Minties launches dental treat breath campaign
The company's FreshBites treats use five natural breath fresheners as part of a new nationwide campaign called Minterventions.
Minties Freshbites mint candy package with green and white branding on light blue background
Pet Food News
Tractor Supply to close 75 Petsense pet stores
Retailer will shutter more than a third of its Petsense locations and take $71.7 million in charges as it redirects capital toward its core stores and pet services business.
Tractor Supply Co. and PetSense logos displayed together, showing the company's brand identity and pet supply division
News Hound
Tax incentives, personas, Latin America: Petfood Industry New Quiz July 17-23
Test your knowledge of the week's stories.
Retro-style pet food industry news quiz magazine cover with bold pink and yellow typography, featuring articles on pet owner personas, Latin American markets, AI technology, and freeze-dried pet food trends.
Pet Food Ingredients
FDA GRAS rule timeline pushed to December 2026
A newly released federal regulatory agenda shows the Food and Drug Administration's proposed rule on mandatory GRAS notifications has been delayed again and narrowed in scope, according to attorneys at Venable LLP.
Businessman silhouette interacting with hexagonal compliance icons including scales of justice, documents, and audit symbols
Product Launches
AI marketing platform for pet brands to launch at SuperZoo
Tiny Bully Agency and Silverside AI have introduced PET AI, an AI marketing and commerce platform designed for pet brands, set to debut at SuperZoo 2026.
Pet Food Marketing and Branding
Pooch & Mutt expands, rebrands Purr & Meow cat range
The company is extending its "all breeds & needs" promise to cats with new recipes, formats and life-stage options.
Purr & Meow cat food product line featuring superfoods, displayed with kitten, adult, and indoor formula bags on wooden surface
Pet Food News
BeneMeat welcomes Czech meat processors to facility
Company executives and Czech Meat Processors Association leaders toured BeneMeat's pilot facility and discussed regulatory and labeling issues facing cultivated meat.
Team of professionals posing together on industrial platform in manufacturing facility
Business Strategy
Pet food manufacturers get new factory tax break
New interim guidance outlines how manufacturers, including pet food and treat producers, can immediately deduct the full cost of new or upgraded production facilities.
Workspace with blue mouse, tax incentive documents, handwritten notes, and coffee mug beside laptop
Business Strategy
Report: AI adoption in animal nutrition outpaces stalled-pilot narrative
A joint study from Datacor and Tech-Clarity finds pet food companies moving quickly to apply AI to recipe formulation and lab work, with most completed pilots delivering value within a year.
Scientist in lab examining data on screen with production line and biotech icons overlay
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