Del Monte to increase pet product marketing

Del Monte Foods announced plans for a new pet product marketing strategy by increasing spending by 55% to 65% over the next year.

December 6, 2009

Del Monte Foods announced plans for a new pet product marketing strategy by increasing spending by 55% to 65% over the next year.

Del Monte intends to match the marketing of rivals Procter & Gamble and Colgate-Palmolive , according to The Wall Street Journal .

Sound Cloud Cover Art 800x800 Yvethe Tyszka

EPISODE 35: What is the importance of an omnichannel approach for pet food business growth?

Dry and wet corn byproduct containers outside Innovafeed’s pilot facility in Decatur, Illinois, within sight of an ADM wet corn processing facility.

Industrial symbiosis fine-tuned for BSFL pet food ingredients

Trending: Pet Food Podcast

EPISODE 35: What is the importance of an omnichannel approach for pet food business growth?

Host Lindsay Beaton and Yvethe Tyszka with H&H Group North America do a deep dive into creating a seamless and consistent shopping experience for pet food businesses across both digital and physical platforms.

Sound Cloud Cover Art 800x800 Yvethe Tyszka

Brand Insights

Achieve Cost Savings and Sustainability in Pet Food Production

Buhler Group

Unlocking cost efficiency through sustainable practices.

Achieve Cost Savings and Sustainability in Pet Food Production

Insect-based Cat and Dog Food

Industrial symbiosis fine-tuned for BSFL pet food ingredients

Black soldier fly larvae are already noted for their lower resource use compared to conventional livestock. Industrial symbiosis makes insect-based pet food ingredients yet more sustainable.

Dry and wet corn byproduct containers outside Innovafeed’s pilot facility in Decatur, Illinois, within sight of an ADM wet corn processing facility.

Pet Food Market

Growel Group enters pet food market with Carniwel launch

The Indian seafood processor and aquaculture feed producer now offers a range of vegetarian options and superfood-enriched products tailored to pet needs.

Symposium to explore microbiome-organ health link in pets

Hill's Pet Nutrition's free, virtual event in October will offer 17 experts focused on harnessing the gut microbiome to impact the kidneys, skin, brain and more.

Registration is now open for Hill's 'Nourish the Gut, Nurture the Future' symposium in October.

Market Trends and Reports

5 ways rising costs threaten pet ownership in US

Survey results suggest pet owners may face growing financial challenges as inflation continues to drive up the cost of pet care in the U.S.

Dall·e 2024 06 04 13 48 29 A Surrealist Image Of A Dog And Cat Walking Through A Landscape Of Money The Scene Is Dreamlike And Fantastical, With Large Bills And Coins Forming H

Hagen Industries announces $8M innovation investment

As it celebrates 50 years in the pet industry, the company will make the investment at its production facility in Quebec, Canada.

Pet Food Safety

Beyond policies and procedures: How to prevent pet food recalls

Your employees are key to building a safety quality culture and maintaining pet food compliance.

Human error is the biggest challenge in maintaining pet food compliance.

Sustainable Dog and Cat Food

Local sustainability collaborations boost pet food brands

Like the old environmental adage to think globally and act locally, partnering with local environmental and social groups offers several benefits to pet food companies, especially smaller brands.

Dall·e 2024 09 10 09 25 03 An Oil Painting Of The Earth, Viewed From Space Like The Famous 'blue Marble' Image, But Covered With Dirty Dog And Cat Footprints The Planet's Blue

Research reveals vegan diets can improve dog health

A study lead by Professor Andrew Knight at the University of Winchester in the UK found fewer cases of health disorders overall in dogs fed vegan diets.

Dog with carrot

Pet Food Market

Three Dog Brands acquires Kennelmaster Foods

Kennelmaster uses dehydration technology to create its Chip’s Naturals brand.

The Chip's Naturals production process involves dehydration mixed with quality ingredients.

Transparency tames social media rumors for pet food brands

By maintaining open lines of communication and demonstrating accountability, pet food manufacturers can mitigate the impact of rumors and improve their ability to identify and resolve real issues before they escalate into larger crises.

Dall·e 2024 09 05 11 11 35 A Detailed X Ray Image Of A Dog's Skeleton With An Overlay Of A Happy Dog, Where The Dog Has An Expressive Face Showing Joy The Image Should Highligh

Cargill acquires 2 US feed mills

Cargill has acquired two feed mills from Compana Pet Brands – one in Denver and the other in Kansas City, Kansas.

Merger Acquisition 2

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