IMG, 'Dog Whisperer' to launch magazine

Cesar Millan, “Dog Whisperer,” and IMG worldwide have launched a magazine — Cesar’s Way — dedicated to dog owners and their pets, according to a news report.

September 10, 2009

Cesar Millan, "Dog Whisperer," and IMG worldwide have launched a magazine - Cesar's Way - dedicated to dog owners and their pets, according to a news report .

It is slated to hit the newsstands next week. The partners declined to discuss the project's finances.

Artisticco Llc Bigstock com Pet Shop Illustration

3 values that drive pet food purchasers

Vafo Group acquires Petco

Transparency tames social media rumors for pet food brands

By maintaining open lines of communication and demonstrating accountability, pet food manufacturers can mitigate the impact of rumors and improve their ability to identify and resolve real issues before they escalate into larger crises.

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Brand Insights

Conveyance solutions to maximize production

Intralox

Learn how Intralox conveyance solutions can enhance pet food safety and increase production.

Conveyance solutions to maximize production

Cargill acquires 2 US feed mills

Cargill has acquired two feed mills from Compana Pet Brands – one in Denver and the other in Kansas City, Kansas.

Merger Acquisition 2

Alphia names vice president of food safety and quality assurance

Jarrod Kersey will prioritize safety and quality product standards and play a critical part in maintaining overall product safety, quality, and regulatory compliance.

Pet Food Marketing and Branding

Designed for dogs, this farmers market raises pet food ingredient awareness

In partnership with pet experts and featuring actor and advocate Ian Somerhalder, Nutro's first-of-its-kind immersive experience offers dogs and pet parents an afternoon to see, smell and learn more about some of the ingredients in pet food.

Ian Somerhalder and his white shepherd, Sequoia.

Vafo Group acquires Austrian pet food business, launches premium products

In other news, German vegan pet food brand VEGDOG rolls out a new product.

Vafo Group has acquired a majority stake in the Austrian company PetCo.

Pet Food Market

Vafo Group, PetCo form strategic partnership

Austria's PetCo Group will continue to operate independently in Vienna under the leadership of its founders, Stefan and Katharina Miklauz.

From left to right: Stefan Miklauz, Pavel Bouška and Katharina Miklauz.

Mars Petcare names chief finance officer

Gabriel Millan will lead the global finance function for the US$30 billion Petcare business.

Trending: Pet Food Podcast

EPISODE 69: How do you guide customers to choose your brand over a generic?

With private-label pet food products growing, host Lindsay Beaton and Trone’s Hunter Ellis and Robin Yontz together explore the rise of store brands, the economics of branding, and consumer loyalty in today’s pet food space.

Sound Cloud Cover Art 800x800 Ellis Yontz

Nulo names co-heads of marketing

Eric Emmenegger and Jen Rottenberg will join the company's executive team.

Eric Emmenegger, with his dog Schuyler, will lead Nulo's Retail & Product Marketing division.

Pet Food Market

Swiss flavor group Givaudan eyes pet food market

Givaudan, which makes various ingredients and scents used in various household and personal care products and food, is considering using acquisitions to enter the pet food space.

Pet Food Allybally4b Pixabay

Pet Food Marketing and Branding

Noochies! brand launches TikTok Shop

TikTok Shop is said to be one of the fastest growing ecommerce platforms, with an estimated 37% of users in the U.S. making a purchase through the platform in 2023.

TikTok Shop joins 18 online marketplaces including Amazon, Walmart and Kroger where U.S. consumers can purchase Noochies! products.

Keep watching the SKUs! Social media amplifies pet food rumors

Social media attention may play a role in propagating rumors and lending them credence.

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