Dog bites human isn’t news, but dogs biting humanized food has been a headline mainstay on Petfood Industry for more than a decade. Humanization of food preparation equipment is a newer trend. Kitchen gadget mainstay, Cuisinart, collaborated with CONAIRPROPET, a company most known for pet grooming supplies, to create a kitchen appliance for making dog treats. On August 21, the two companies will launch the GoodBone Treat Maker. The device resembles a waffle iron and allows dog owners to make their own recipes from ingredients commonly found in their pantries.
“Our treat maker's custom Cuisinart recipes are designed to utilize commonly found ingredients in most kitchens,” Carmen Slaven, director of sales and marketing for Conair, told Petfood Industry. “We understand the importance of convenience for pet owners, so we have crafted recipes that require easily accessible and familiar ingredients, ensuring that your furry companions can enjoy delicious treats without the hassle of searching for specialized items.”
Pet food moving into human food preparation space
Beyond a convergence of human and pet food streams, homemade pet treat makers blend people’s food preparation space with companion animal nutrition.
“A bonus element to GoodBone is that it’s a great bonding opportunity with your pet that lets you spoil them a little extra,” Slaven said. “Our treat maker is a game-changer in the pet treat industry as it offers a unique advantage over conventional pet treats. Unlike store-bought treats that may contain additives, preservatives, and fillers, our treat maker allows pet owners to have complete control over the ingredients used. This means you can choose high-quality, wholesome ingredients, tailor-made to suit your pet's specific dietary needs. By creating treats at home, pet owners can also cater to pets with allergies, sensitivities, or specific preferences, setting our product apart from conventional treats.”
Along with customizing recipes, pet owners may gain economic advantages over the life of the machine.
“GoodBone will lead to significant cost savings in the long run,” Slaven said. “By making treats at home, pet owners can avoid the markup and expenses associated with commercial products. The GoodBone Treat Maker is notably more budget-friendly compared to purchasing boxes of pet treats repeatedly.”