Native Pet doubles footprint with Tractor Supply partnership

The company will bring its full line of products to 2,200-plus retail stores nationwide and tractorsupply.com.

2 Lisa Selfie December 2020 Headshot
Tractor Supply has a rapidly growing pet category that will now include Native Pet's dog supplements.
Tractor Supply has a rapidly growing pet category that will now include Native Pet's dog supplements.
Native Pet

Native Pet has partnered with Tractor Supply Company to bring its full line of products to 2,200-plus retail stores nationwide and tractorsupply.com.

With a rapidly growing pet category, Tractor Supply, a large rural lifestyle retailer in the U.S., is uniquely positioned to provide more pet parents with greater accessibility to the brand’s best-selling dog supplements, said Dan Schaefer, CEO and cofounder of Native Pet.

"We are stoked to be partnering with Tractor Supply," Schaefer told Petfood Industry. "They offer a very unique retail footprint that reaches more rural and agricultural communities. They call it the 'out here lifestyle,' and we believe those customers, more than most, look for clean-label and natural ingredient decks. Also, for these customers, their dogs are part of the family but also sometimes on the payroll. They need no-nonsense supplements that they know will work – that profile is a great fit for us."

Schaefer added that since starting Native Pet in 2017, the company has continued its mission to help four-legged friends live happier, healthier lives. “We believe our 'simple-but-effective' approach is deeply aligned with Tractor Supply’s values," he added.

Native Pet, a clean-label ingredient pet supplement company, uses functional whole foods (such as pumpkin, bone broth, and real chicken) to deliver effective supplements that are not only research-backed, but doggy taste test approved, said the company. Native Pet said it is dedicated to providing pet owners with products that never have any additives or fillers, ensuring dogs get the best nutrition possible.

Native Pet’s premium supplements will stand out on Tractor Supply’s shelves with sustainable and bold packaging, innovative formats, and an emphasis on clean-label quality. Knowing pets play a huge role in the lives of Tractor Supply’s consumers, and 50% of sales in 2022 were in the Pet & Livestock category, Native Pet is excited to provide hard-working pups with effective, nutritious and tasty products through this partnership.

"We’ve been super selective on our partnerships to date and are very focused on supporting our amazing retailers where we are sold today," noted Schaefer. "With that said, we have some exciting things in the pipeline. Stay tuned."

Native Pet’s retail expansion news comes off the heels of closing $11M in Series B Funding last fall, which has been used to drive business growth and continued investments into category innovation. Native Pet’s newest products, Skin + Coat and Hip + Joint Air-Dried Chews, can now be found at all Tractor Supply stores nationwide and on tractorsupply.com.

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