BSM Partners names chief operating and sales officer

Bob Riebe will oversee and scale the firm's growth and global business operations.

Bob Riebe has been named chief operating and sales officer.
Bob Riebe has been named chief operating and sales officer.
BSM Partners

BSM Partners, a pet care research and consulting firm, has appointed Bob Riebe as chief operating and sales officer. Riebe will oversee the company’s growth and global business operations, drawing on his extensive experience in sales, marketing, and supply chain management.

"Given their deep expertise, BSM is widely regarded as the first call for leaders in pet care and consumer packaged goods," Riebe noted. "The firm provides their clients with world-class advisory services."

Riebe brings more than 30 years of expertise, including leadership roles at Colgate-Palmolive, where he worked across various divisions, including Hill’s Pet Nutrition. He previously served as Worldwide Director of Global Business Planning, managing sales and operations planning, commercial analytics and integrated business planning. Most recently, Riebe worked as an independent consultant in the consumer packaged goods (CPG) and beverage industries and mentors for Plug and Play Tech Center’s Animal Health and AgTech programs.

"Bob is an accomplished business strategist and manager, and a perfect fit for the firm as we continue to expand our global footprint," said Nate Thomas, co-founder and partner of BSM Partners.

Seth Kaufman, co-founder and partner, added, "We have long been impressed with Bob's success guiding dynamic, fast-growing businesses and are excited to have him join our team."

BSM Partners is the largest full-service pet care research, consulting, and product innovation firm, working with clients ranging from global corporations to startups to develop thousands of products annually.

Adapted from a press release.

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