ACTIPRO names Alex Diana as lead product manager

Alex DianaVEOS GroupVEOS, a circular company that processes animal by-products into high-quality, protein-rich raw proteins for the specialized animal feed industry, has appointed Alex Diana as lead product manager ACTIPRO. The company upcycles food byproducts, such as plasma, hemoglobin and egg proteins, to create sustainable and cost-effective functional animal feed and pet food proteins. 

Diana joins VEOS from lnnovafeed, a leader in insect-based protein production. At lnnovafeed, he was responsible for the development and commercialization of insect proteins in the aquafeed market. With almost 10 years of experience in the animal feed industry, he has contributed significantly to the development and implementation of innovative feed solutions, promoting both sustainability and efficiency in animal nutrition.

“Alex’s broad experience in the animal feed sector makes him a valuable addition to our team,” said Arent Arnout, sales director of ACTIPRO. “His skills and vision will contribute to our ongoing commitment to sustainability, quality, and innovation in animal feed solutions.”

In his new position, Diana will play a key role in increasing ACTIPRO’s presence in the animal feed market, refining product innovation, and supporting sustainable growth through strategic initiatives and strong industry partnerships.

In late 2024, VEOS expanded its global presence through the acquisition of Ovalnnovations’ U.S. operations, aiming to reinforce its position in the market and improving its ability to deliver innovative, high-quality functional egg proteins.

“I am incredibly grateful for this opportunity and excited to contribute to VEOS’s mission of innovation in the animal nutrition industry, making it more sustainable and circular,” said Diana.

Adapted from a press release.