Fera Pets expands to Walmart, PetSmart and TikTok Shop

Veterinarian-crafted supplement brand added three major retail partners following its Petco launch earlier this year.

October 1, 2025

Fera Pets Lineup

Fera Pets

Fera Pets announced its expansion into Walmart.com, PetSmart and TikTok Shop, building on the brand's retail presence established with its Petco launch earlier in 2025.

Founded by Dr. Michelle Dulake, DVM, Fera Pets offers veterinarian-formulated supplements combining Eastern and Western wellness practices. The products feature functional ingredients including ashwagandha, lysine and clinically studied probiotic strains.

The company's product lineup includes USDA organic probiotics with prebiotics for digestive support, hip and joint support formulas with glucosamine, MSM and turmeric, and a USDA organic mushroom blend featuring 10 functional mushrooms for immune and cognitive support. Additional offerings include fish oil with EPA and DHA omega-3s and calming support products with L-theanine, ashwagandha and probiotic strains for dogs and cats.

Rli Food Grade Cleaner Degreaser

RLI Food Grade Cleaner/Degreaser

Octopus Prestige Stretch Wrapper

Octopus Prestige Stretch Wrapper by Signode

Pet Food Processing

HPP or HPTP in pet food production -- what's the difference?

Emerging high-pressure thermal processing technology combines pressure and heat to create shelf-stable products with enhanced microbial inactivation.

By incorporating heat into the process, HPTP achieves greater microbial inactivation than HPP.

5 conservation actions pet food companies can encourage

Pet food companies, positioned at the intersection of animal care and environmental responsibility, have an opportunity to educate and influence consumers.

Chat Gpt Image Oct 1, 2025, 10 02 42 Am

Pet Food Market

Cat adoption surge drives Bangladesh pet food market growth

Local production emerges as import demand reaches $43 million annually, with cats representing 90% of pet ownership.

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Czech cultivated meat specialist launches dog treat program

Bene Meat Technologies offers the Try & Share initiative which lets EU dog owners test cell-based treats, while Ukrainian distributor Suziria expands Half & Half brand to Japan.

1 Bene Meat Technologies

Virbac launches first medicated cat food in Europe

The French veterinary pharmaceutical company combines prescription medication with renal kibble under new regulatory approval.

Virbac launched Vikaly -- what it said is the first medicated cat food combining prescription medication with renal kibble -- in Europe in September 2025.

Pet Food Marketing and Branding

Mars partners with Shailene Woodley, Calm for adoption event

Mars, Calm and the actor are promoting pet adoption through the Mars Global Adoption Weekend October 3-5, highlighting research connecting pet ownership with improved mental wellbeing.

Shailene Woodley 1 Mars

Insect-based Cat and Dog Food

Finnish insect protein company names officers, plant construction advances

Volare appointed Benjamin Armenjon and Antti Åke to lead commercial strategy and operations as the company builds its first large-scale black soldier fly production facility in Pori, Finland.

Interzoo 2026 announces pet food start-up support programs

The trade show will offer three pathways for emerging companies, including a government-subsidized program for German firms and dedicated exhibition spaces.

At the previous Interzoo, 77 start-ups participated in the dedicated programs for young companies.

PetSmart Charities distributes pet food through Feeding America

The organizations hosted four distribution events on September 30 as part of Pet Hunger Awareness Day.

In 2017, PetSmart Charities began its partnership with Feeding America to distribute pet food through partner food banks.

Study finds pathogens, antibiotic-resistant bacteria in raw commercial cat foods

Researchers detected disease-causing microbes and antimicrobial resistance genes across frozen, freeze-dried and refrigerated raw products purchased from major retailers.

Orange Cat With Green Eyes Alexas Fotos Pixabay

Mars receives menopause friendly accreditation in the UK

Mars, Inc. has earned the Menopause Friendly Accreditation in the United Kingdom for workplace support programs.

Mars, Inc., the parent company behind PEDIGREE, Royal Canin and SHEBA, has been awarded the Menopause Friendly Accreditation in the UK by Henpicked.

Pet Food Safety

FDA warns against Darwin's dog food due to Salmonella, Listeria

Agency discovered the pathogens during follow-up testing after a consumer complaint.

Darwins Fda Advisory

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