Premium pet supplement brand Fera Pets has officially launched in over 175 Petco locations across the U.S., marking its first major expansion beyond e-commerce. Known for its clean-label, science-backed formulations, Fera Pets said it offers products that support pet health through all life stages.
At select Petco Healthy Habit Hubs, customers will find several of Fera’s supplements, including Organic Probiotics with Prebiotics, Organic Mushroom Blend for Immune Support, Hip & Joint Support, and sustainably sourced Fish Oil. Additional products, such as Pumpkin Plus Fiber Support and Calming Support, will be available in the main supplement aisle.
“This is a special milestone for us,” said Dr. Michelle Dulake, DVM, co-founder and CEO of Fera Pets. “Having Fera Pets on shelves at Petco has been a long time in the making, and we’re thrilled to finally connect with pet parents where they already shop for their furry companions.
“As a veterinarian, my mission has always been to make holistic, science-backed supplements more accessible," she added. "Seeing our products available in such a trusted retail space is deeply rewarding and a significant step toward that mission.”
Dulake emphasized the company’s continued focus on supporting pet wellness: “Pets are family, and our purpose has always been to support their health at every life stage, helping them live longer and more vibrant lives," she said. "We’re incredibly proud to partner with Petco to bring our vision to life for even more pets and their families.”
Adapted from a press release.
