Pet Food Experts (PFX) will distribute humbl gently cooked dog food in all regions beginning February 2025.
According to PFX, humbl produces dog food using human-grade, non-GMO ingredients sourced from European farms. The brand offers both frozen meals and shelf-stable glass jar formats prepared in Europe using low-temperature steaming.
"The gently cooked category has been waiting for true innovation, and humbl is here to deliver it," said Doug Siegal, CRO of humbl. "With both our frozen and shelf-stable lines, crafted with EU-sourced ingredients and elevated standards, we're making fresh feeding easier, and more accessible than ever, without compromising on quality or nutrition."
The frozen line features meat, vegetables and fruits in scoopable pieces. The products are formulated as complete and balanced meals or can be used as toppers.
"Our mission is simple," Siegal said. "To set a higher standard in pet nutrition with fresh meals made from EU-grade ingredients, prepared with uncompromising honesty, quality and care."
humbl recipes are prepared in Europe with EU-grade ingredients and cooked at low temperatures to preserve nutrients. The brand offers five recipes in frozen bags and shelf-stable glass jars.
