The Farmer's Dog announced it will make its first retail launch through Walmart.com, bringing its personalized meal plan service to dog owners nationwide beginning in April.
The New York-based company, which has served more than 1 billion meals since its founding, will allow Walmart customers to purchase minimally processed, human-grade dog food online through the collaboration.
"Walmart reaches more American families than just about any company on earth, which means we can now meet millions of dog owners where they already are," said Jonathan Regev, CEO and co-founder of The Farmer's Dog. "More dogs eating better, living healthier. That's what this has always been about."
The launch follows the company's publication of metabolomics research on the health effects of its food. The Farmer's Dog said the Walmart partnership is intended to broaden access to its meal plans, which are designed around individual dogs.
"The Farmer's Dog is raising the bar for pet nutrition, and we're excited to be a part of their first launch into retail," said Jerrit Davis, vice president of pets at Walmart U.S. "We're excited to … make their human-grade meals more accessible to pet parents across the country."
