Field & Stream Pet Food Co. announced that ACM and CMA award-winning artist Riley Green has joined the company's Pack Provisions brand as an investor, ambassador and collaborator.
Green, an Alabama native known for hunting, fishing and rural life, brings a lifelong connection with dogs to the partnership, said the company. His corgi, Carl, travels with him on tour, while bird dogs including Jazz accompany him on hunts.
"For me, it's always been about the outdoors and the hunting side of things — that's just how I grew up," Green said. "The dogs I've got are like family, so I want to take care of them the best way that I can. Pack Provisions is a natural fit because it's about the same things I'm interested in and the lifestyle I live."
The company said Pack Provisions is formulated for active, working and sporting dogs. The line includes dry and wet food, treats and supplements designed to support dogs before, during and after activity.
William Broun, president and CEO of Field & Stream Pet Food Co., said Green's background aligns with the brand's positioning.
"Riley embodies the lifestyle Pack Provisions was built for," Broun said. "He understands the bond between people and their dogs and the role those dogs play in the outdoors. His natural grit and passion make him an ideal partner as we continue to connect with dog owners who expect more from their dog's nutrition."
