BinMaster names senior VP of sales, regional sales manager

Austin Benes BinMaster Sensors and Technologies (BST)Austin Benes has joined the BinMaster Sensors and Technologies (BST) sales team as senior vice president of sales, supporting the BinMaster, Senix and BinTrac brands of inventory management systems, bulk material sensors, cloud software and monitoring technologies for industrial and agricultural operations.

A Nebraska native, Benes joins BST with more than 20 years of sales and marketing experience in the agronomy and agriculture automation markets. In his new position, Benes will play a role in introducing new products, expanding into new markets and integrating future acquisitions into the BST product line.

Benes will work with the BST sales and marketing teams to drive sales and brand growth, as well as implement product positioning strategies for BST's core markets. He will attend industry conferences and international trade shows to connect with customers and maintain relationships with key accounts.

“Austin's expertise comes from deep roots in production agriculture and customized automation solutions, which aligns closely with BST's present and future goals,” said Scott Hudson, CEO, BinMaster Sensors and Technologies, LLC. “His valuable experience in the ag world and enthusiasm for developing and supporting high-performing teams will be instrumental as the company continues along the path of growth via acquisitions.”

Ben SmithBinMaster Sensors and Technologies (BST)Smith joins as regional sales manager

BST has also added Ben Smith to its sales team as regional sales manager for the western United States and Canada.

Smith has previous experience in field sales, day-to-day operations and sales management. His new role will focus on BinMaster's level sensing, flow detection and aeration devices, as well as its software options for remote and on-premise bulk material monitoring.

A Nebraska native, Smith joins the Midwest-based company to work with end users and distributors across industries, including agricultural bulk storage, cement production, plastics manufacturing, food and beverage processing and general inventory management applications.

Smith's role includes communicating with clients online, visiting on-site locations for installation and training, and attending trade shows. He will specify custom inventory systems to meet customers' safety, operational and budgetary requirements.

“Ben's industry experience, operational knowledge and customer-centered mentality are incredibly valuable — not only for our team, but also for end users seeking honest, skilled support,” said Scott Hudson, CEO of BinMaster Sensors and Technologies. “We have the utmost confidence that he will help to nurture customer and vendor relationships and drive further growth for BST's solutions.”