Pet Food News: Page 5

Product Launches

Purina's Petivity launches AI-powered smart feeder for cats

Petivity, a Purina brand, is releasing a new smart feeder that uses facial recognition technology to track individual cats' eating habits in multi-cat households.

White automatic pet feeder with black bowl dispensing dry kibble on wooden kitchen counter

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Helping you navigate the evolving pet supplements industry

Product Launches

Ollie launches fresh Holiday Feast recipe for dogs

The human-grade fresh dog food brand's seasonal recipe features turkey, sweet potatoes, cranberries and butternut squash formulated to meet AAFCO nutrient standards for all life stages.

Two women and two dogs enjoy a formal dinner together at a table with plated food and drinks against an orange curtain backdrop.

Product Launches

Charlee Bear debuts freeze-dried Necessities Toppers for cats

Charlee Bear is entering the cat category with a new line of freeze-dried meal toppers designed to add functional nutrition to everyday meals.

Three Charlee Bear Necessities pet supplement jars: Digestive, Dental, and Healthy Aging formulas with meal topper recipes

Product Launches

Rawz expands feline lineup with hydrating purées

The company's new cat pâtés use goat's milk and green mussels to support hydration, digestion and joint health.

RAWZ Hydrating Puree pet food cans in purple packaging with multiple flavor varieties displayed

Pet Food Marketing and Branding

Smalls launches largest brand campaign for cat category

The "Is Cat" campaign marks Smalls' largest marketing investment to date as the company expands retail distribution and consumer awareness in the feline category.

Pet Food Marketing and Branding

Cesar brand launches limited-edition Pink Pack wet food

The pet food maker has partnered with "Mean Girls" actress Lacey Chabert on a social media campaign and limited-edition packaging tied to the pop culture film.

Woman holding white dog wearing Cesar branded shirt with pet food products on pink background

Product Launches

Purina's Beggin' launches three Halloween dog treats

Purina's Beggin' brand is rolling out three limited-edition, bacon-flavored dog treats for Halloween, including a bat-shaped treat sold exclusively at Target.

Purina Beggin' Ghoulish Ghosts dog treats package with bacon flavor, limited edition Halloween design featuring cartoon dog character

Mergers and Acquisitions

The Farmer's Dog completes acquisition of Woof

The Farmer's Dog has finalized its acquisition of pet wellness brand Woof, marking the human-grade dog food company's first acquisition.

The Farmer's Dog and Woof partnership logos with coral and teal branding

Southeast Asia's table-scrap feeding down to 40% or less

Table scraps still linger in some Southeast Asian pet bowls, but commercial food is closing the gap fast as owners rethink what's safe, and convenient, to feed.

Happy brown and black dog sitting in kitchen with food and water bowls

Electronic noses, longevity, ice cream: Petfood Industry New Quiz Sept. 11-17

Test your knowledge of this week’s pet food developments.

Ornate stained glass mural depicting dogs and family scenes with blue, gold, and green decorative borders in Art Nouveau style

Mars names digital chief for pet nutrition

Varun Kakaria joins Mars Pet Nutrition North America as chief digital and information officer, bringing more than two decades of digital and technology leadership experience.

27 cat stars, 3 cat food plot points in 130 years of cinema

Throughout the decades, sometimes the cat saves the day, while other times it causes the problem. In some films, the feline serves as an evil mastermind’s minion. In others, the cat is a valiant hero’s sidekick.

Tabby cat watching a paused video of a fluffy white Persian cat on TV, with remote control and coffee mug nearby.

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