Manna Pro Products acquires Doggie Dailies

Manna Pro Products acquires Doggie Dailies.

Manna Pro Products, a St. Louis-based manufacturer and marketer of pet care and nutrition, has agreed to acquire Doggie Dailies, a family-owned and operated online pet brand that offers premium nutritional supplements and wellness products for dogs.

ā€œTheir deep commitment to a happy, healthy life for pets and pet parents intersects perfectly with Manna Proā€™s mission of Nurturing Life.ā€

 ā€œDoggie Dailies has built an impressive brand of premium wellness products and a loyal online community of raving fans,ā€ said John Howe, CEO, Manna Pro. ā€œTheir deep commitment to a happy, healthy life for pets and pet parents intersects perfectly with Manna Proā€™s mission of Nurturing Life.ā€

Doggie Dailies is one of the fastest growing pet wellness brands online, rapidly building market share in the increasingly relevant eCommerce channel. Doggie Dailies deepens Manna Proā€™s leadership in pet care, building upon the companyā€™s recent acquisitions of Hero Pet Brands and Promika flea & tick brands.

Manna Pro is owned by investment vehicles managed by Morgan Stanley Capital Partners, the middle-market focused private equity business of Morgan Stanley Investment Management, which acquired it in December 2017.

 

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