Manna Pro Products, a St. Louis-based manufacturer and marketer of pet care and nutrition, has agreed to acquire Doggie Dailies, a family-owned and operated online pet brand that offers premium nutritional supplements and wellness products for dogs.
āTheir deep commitment to a happy, healthy life for pets and pet parents intersects perfectly with Manna Proās mission of Nurturing Life.ā
āDoggie Dailies has built an impressive brand of premium wellness products and a loyal online community of raving fans,ā said John Howe, CEO, Manna Pro. āTheir deep commitment to a happy, healthy life for pets and pet parents intersects perfectly with Manna Proās mission of Nurturing Life.ā
Doggie Dailies is one of the fastest growing pet wellness brands online, rapidly building market share in the increasingly relevant eCommerce channel. Doggie Dailies deepens Manna Proās leadership in pet care, building upon the companyās recent acquisitions of Hero Pet Brands and Promika flea & tick brands.
Manna Pro is owned by investment vehicles managed by Morgan Stanley Capital Partners, the middle-market focused private equity business of Morgan Stanley Investment Management, which acquired it in December 2017.