CULT Food Science, a pioneer in the investment, development and commercialization of cellular agriculture technologies and products, is pleased to announce it has signed an MOU for a distribution agreement with Polygen Asia Pte to provide Noochies! brand pet foods to its list of more than 50 retailers in Singapore starting in Q3/Q4 2023 with select products and will expand in the following quarters.
Noochies! will join other notable brands distributed by Polygen including HappyBond and The Simple Food Project. With the launch of these products, Noochies! Cultivated Pet Food and Polygen are providing sustainable pet nutrition to Singapore pets. Polygen will carry Noochies! following product lines:
Dinner and Breakfast Food
Noochies! Dinner and Breakfast foods are a nutritionally complete diet with immune system benefits and savory flavor that's 100% meat-free. The star ingredient in both breakfast and dinner foods is Bmmune, the proprietary blend of cultured nutritional yeast. Packed with bioavailable protein, immune-supporting B vitamins and a taste omnivore dogs love.
Dog and Cat Treats
Take koji, an ancient cultured protein with an irresistible savory flavor. Blend it with a high-protein strain of nutritional yeast. Then freeze dry it to lock in nutrition, taste and aroma. And what do you get? A whole new take on treats. Packed with essential B vitamins and high in protein, these super savory morsels are great for immune, digestive and heart health, while their super-savory taste makes them perfect for training or treating.
Noochies! supplements, called Sprinkles, are premium supplements made with super-functional ingredients missing from even the healthiest pet food brands. And Noochies! is the only brand to feature Bmmune, the high protein blend of nutritional yeast to benefit digestion, immunity and more, and Bflora, the exclusive, research-proven, probiotic blend designed specifically for cats and dogs.
Noochies! pre-order campaign is currently live through Noochies! website for both consumers and global retail distributors at the following link: https://www.noochies.co/.
About The Singapore Pet Food Market
In 2016, Singapore had a market size of US$78.0 million, which grew into US$91.6 million in 2020. The projected market size by 2025 is US$111.9 million. Every category of pet foods has contributed to the growth in Singapore and seemingly will continue to do so. In 2020, research shows that more than half of the pet food market was made up of dog food at 62.1% followed by cat food at 26.2%.
"Singapore has always been a leader in advanced technologies and food production. Being able to provide Noochies! beyond the North American market is a wonderful milestone and I look forward to continuing to work with Polygen far into the future to provide even more nutritious and sustainable pet food options," said Lejjy Gafour, CEO of CULT.
"Factory farming in Asia for livestock and seafood poses enormous environmental and forced labor risks. It's truly an insane system that our pet foods are working against. Partnering with Polygen is step in the right direction for our company and the sustainable future of South East Asia," Joshua Errett, VP of Product Development at CULT.
"We are excited to be working with Cult Food Science Inc, and to be distributing the Noochies brand in Singapore. At Polygen, we only source from ethical and responsible manufacturers of premium pet products, who procure from sustainable resources, which makes our partnership with Cult Food Science the perfect fit," said Maurice Yeo, director, Polygen Asia Pte Ltd.