Pet owners’ more complex approach to preparing their pets’ meals has opened the door for the toppers segment in the pet food space.
Vera Tikhonova
Pet food toppers continue to be a growing opportunity in the pet space. Pet owners are more interested than ever in customizing their animals’ meals, and toppers can be a wallet-friendly way to dip into freeze-dried options, liquids such as bone broth or goat milk, or various wet items made to supplement kibble. Additionally, pet owners are looking for nutrition and wellness solutions, and they’re turning to pet food to provide them — this gives toppers an additional way to perform within their market segment.
