Increasing attention to pet health and wellness is a long-standing trend in the pet food space. With this focus, it’s not surprising the pet supplement market is growing. A recent survey from Packaged Facts projected retail sales of pet supplements to grow 22% last year, with pet supplement sales in the U.S. market reaching US$2.4 billion.
“Studies have shown that 60% of pets are deficient in at least one nutrient,” said Rob Downey, president of Annamaet. “This is where supplements come in. With the privilege of our pets living longer comes the concern of geriatric maladies, which can be addressed by supplements. According to studies, appropriate levels of vitamins and minerals in your dog’s diet have been associated with increased longevity and a decrease in overall health issues.”
