Key pet supplement trends, challenges in 2024

Personalization, gut microbiome and natural ingredients top the list for what pet parents are looking for when it comes to supplementing their companion animalsā€™ diets.

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Biotics for pet health is an up-and-coming trend that can encompass more categories than just gut well-being.
Biotics for pet health is an up-and-coming trend that can encompass more categories than just gut well-being.
Stratum Nutrition

Increasing attention to pet health and wellness is a long-standing trend in the pet food space. With this focus, itā€™s not surprising the pet supplement market is growing. A recent survey from Packaged Facts projected retail sales of pet supplements to grow 22% last year, with pet supplement sales in the U.S. market reaching US$2.4 billion.

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