Linnaeus, a member of Mars Petcare’s Veterinary Health Group, purchased Davies Veterinary Specialists, a veterinary group based in Hertfordshire, England, reported Insider Media. Linnaeus also has its headquarters in the United Kingdom.
Mars grows with pet food, veterinary services crossover
In June 2018, Sovereign Capital Partners, a United-Kingdom-based private equity firm, sold Linnaeus Group to Mars. Mars Petcare veterinary businesses include AniCura, VCA, BanfieldPet Hospital, Bluepearl, Pet Partners and Linnaeus.
Mars Petcare sees a natural connection between providing pet food and veterinary services, a company representative told Petfood Industry in 2018.
While Packaged Facts survey results suggest pet owners tend to trust their veterinarian’s recommendations for dog and cat food, Mars doesn’t use their connection to the veterinary industry to influence purchases, said Maureen Pratt, senior director of strategic business communications for Mars Global Petcare.
“There is naturally a crossover between pet food and veterinary services,” she said. “However, our number one priority for veterinarians is to provide the best care possible for each individual pet. No restrictions or incentives are placed on veterinarians in businesses owned by Mars to encourage them to recommend or prescribe certain products. We believe that veterinary professionals should make diagnostic, treatment and nutritional decisions based solely on the best interests of their patients.”
Mars Petcare acquisitions in European veterinary services market
Mars Petcare expanded into the European veterinary sector in June with the purchase of AniCura, which operates in Sweden, Norway, Denmark, Germany, Austria, Switzerland and The Netherlands, and Linnaeus in the United Kingdom.
“Europe is the second largest region for veterinary care,” Pratt said. “There are 200 million companion animals in Europe, and the development of advanced systems and equipment is rising in line with increased customer awareness of the importance of evidence-based pet care.
“Each market has its own challenges, but the structure of the Mars Petcare business is such that we are well-placed to tackle the challenges in both Europe and North America,” she said.
For the time being, the company hasn’t stated any plans to expand into other regions, such as Asia or Latin America though.
“It’s too early to speculate about how Mars Petcare will be structured in the future,” said Pratt. “For the time being, we are focused on building our presence in Europe, and with Linnaeus and AniCura part of the Mars Petcare family, we are in a great position to do that.”