Farmina Pet Foods selects North Carolina for US base

The company’s plans include the creation of 129 jobs over five years and a capital investment of nearly US$28.5 million in the Rockingham County, North Carolina region.

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Adapted from a press release:

Italy-based Farmina Pet Foods Holding, a pet nutrition company with a presence in more than 60 countries, plans to build its North American pet food headquarters in Reidsville, North Carolina, USA, according to a press release from the state governor’s office.

The company’s plans include the creation of 129 jobs during five years and a capital investment of nearly US$28.5 million in the Rockingham County, North Carolina region.

Farmina Pet Food USA is part of family-owned and operated Farmina Pet Foods Holding, whose small-animal nutrition business began in Italy in 1965. The global company utilizes natural ingredients in manufacturing both wet and dry dog and cat food products containing natural antioxidants and no GMOs. Farmina remains headquartered in Italy and operates manufacturing facilities in Italy, Brazil and Serbia. It currently has a sales and marketing office in New York City. The company’s North Carolina location will include manufacturing, R&D and warehousing operations.

‚ÄúUtilizing ingredients from Europe, Farmina‚Äôs North Carolina kitchen will make to order our Natural&Delicious and Vetlife dry nutritional solutions for cats and dogs,‚ÄĚ Angelo Russo, Farmina Holding CEO and owner, said in a press release. ‚ÄúA state-of-the-art microbiological and chemical lab will be equipped to carry out the company‚Äôs strict quality control procedures, establishing a new benchmark for creating pet nutrition solutions in the U.S. We plan to further invest in the Southeast to develop a network of family-owned regional farms that meet our farm-to-table ingredient quality standards.‚ÄĚ

The North Carolina Department of Commerce led the state‚Äôs efforts to recruit Farmina, which also considered other U.S. destinations. The company‚Äôs new jobs will offer salaries averaging US$46,722 per year, creating a US$6.15 million annual payroll impact in the region. Rockingham County‚Äôs overall wages currently average US$35,146 per year. Farmina‚Äôs North Carolina workforce will include positions ranging from machine operators and shipping clerks to veterinarians and chemical technicians. 

Farmina‚Äôs new presence in North Carolina will be facilitated, in part, by a Job Development Investment Grant (JDIG) approved by the state‚Äôs Economic Investment Committee. Over the 12-year term of the grant, the project is estimated to grow the state‚Äôs economy by more than US$857 million. Using a formula that took into account the new tax revenues generated by the 129 new jobs, the JDIG agreement authorizes the potential reimbursement to the company of up to US$1.833 million over 12 years. 

State payments occur only after verification by the departments of Commerce and Revenue that the company has met incremental job creation and investment targets. Projects supported by JDIG must result in positive net tax revenue to the state treasury, even after taking into consideration the grant‚Äôs reimbursement payments to the recipient company. The provision ensures all North Carolina communities benefit from the JDIG program. 

The North Carolina Community College System, Rockingham County, the City of Reidsville, the Rockingham County Center for Economic Development, Small Business & Tourism and Duke Energy also facilitated Farmina’s arrival in North Carolina.

More about Farmina Pet Foods Holding

According to Petfood Industry’s Top Pet Food Companies Current Data, Farmina brands include Natural&Delicious, Vet Life, Cibau, Matisse and Team Breeder. The company serves markets in Africa, Middle East, Eastern Europe, Latin America, Western Europe, Asia-Pacific and North America. In 2019 Farmina’s annual revenue reached US$200,000,000 selling products made at four production facilities employing 752 people overall.

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