Whitebridge Pet Brands merges with Agras Pet Foods

Whitebridge Pet Brands, United States-based maker of Tiki Pets cat and dog food, complements, toppers and treats, and Agras Pet Foods, an Italy-based pet nutrition company and maker of Schesir brand pet food and complements for cats and dogs, have announced the completion of their pet food industry merger.

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(Kir2 | BigStock.com)
(Kir2 | BigStock.com)

Adapted from a press release:

Whitebridge Pet Brands, United States-based maker of Tiki Pets cat and dog food, complements, toppers and treats, and Agras Pet Foods, an Italy-based pet nutrition company and maker of Schesir brand pet food and complements for cats and dogs, have announced the completion of their pet food industry merger. Both companies are now fully owned by NXMH, a Belgium-based investment firm. The new company will do business as Whitebridge Pet Brands, current CEO of Whitebridge Pet Brands, will become the CEO of the combined business.

“Our goal has always been to build a global natural health nutrition company. Together, Whitebridge and Agras make a major leap toward that goal with sales in more than fifty countries and four plants that service a larger geographic footprint," said  Whitebridge Pet Brands CEO Oliver Amice. "More importantly, Agras and Whitebridge are compatible, with talented teams, a shared nutritional belief of natural and minimally processed pet food and a portfolio of strong, purposeful brands delivering on the promise of health and happiness for dogs and cats."

Whitebridge Pet Brands will continue to operate from both offices, St. Louis, Missouri, USA and Genoa, Italy and expects no disruption to customers of either company during the integration.

More about Whitebridge Pet Brands and Agras Pet Foods

According to Petfood Industry’s Top Pet Food Companies Current Data, Whitebridge Pet Brands was founded in January 2015 with the merger of Cloud Star and Petropics, the maker of Tiki Pet. The company offers a range of "minimally processed, natural and wholesome dog and cat foods, treats and complements." Its portfolio includes Tiki Pets, Dogswell, Pet Botanics, Crazy Dog and Cloud Star, sold exclusively in pet specialty stores; and widely distributed brands, Petite Cuisine, Happy Hips and Buddy Biscuits. In 2021, Belgium-based family-owned investment firm NXMH acquired Whitebridge Pet Brands, maker of natural and minimally processed pet foods, complements, treats and supplements.

  • Annual Revenue 2020 - US$55,000,000
  • Production Plants 2020  - 2
  • Total Facilities 2020 - 2
  • Employees 2020 - 75

Agras Pet Foods distributes its products in more than 40 countries worldwide. Its main brand is Schesir. Schesir wet food is made with tuna or chicken, using human-grade ingredients. It includes no colorings or preservatives; it is steam cooked and hand processed.

  • Annual Revenue 2020 - US$122,720,000
  • Employees 2020 - 60
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