Air-dried pet food: An accessible gateway to superpremium

Pet owners want to feed their pets top-quality options, but the price point has to be doable, as well.

Beaton Headshot New Headshot
Lindsay Beaton
May 22, 2024
Subscribe to Magazine
Air-dried pet food has found a niche to grow in as pet owners look for convenient, premium pet food at a reasonable price.
Air-dried pet food has found a niche to grow in as pet owners look for convenient, premium pet food at a reasonable price.
freemixer I iStock.com

In spite of all the economic uncertainty of the last several years, premium and superpremium pet food categories continue to see growth. Fresh/gently cooked/frozen, freeze-dried and air-dried options are all maintaining their appeal to pet owners, despite a higher price point. But why?

Log in to view the full article
Subscribe to Magazine
Recommended
In addition to a friendly carbon footprint, using insect protein in pet food can enhance pets' health and well-being by improving their gut microbiome, skin and dental health.
Insect-based Cat and Dog Food
Insect protein is a key solution to a sustainable pet food industry
Raphael Pto Free Images com Pet Food Spending Money
Adventures in Pet Food
How pet owners are handling higher pet product prices
Related Stories
Pfi thailand Cat Temple Southeast Asia (tinapob Bigstock com)
Market Trends and Reports
Thai Union Group pet food sales rose 13.2% in Q1 2024
The growth of the pet food ingredients market is driven by the rising pet population coupled with increasing expenditure on pet food, the growing demand for premium pet food, and an increasing focus on pet health and wellness.
Market Trends and Reports
Pet food ingredients market to reach $73 billion by 2031
Dall·e 2024 02 27 13 11 17 Andy Warhol Painting Of A Cat Holding A Stack Of Dollar Bills
Market Trends and Reports
Freshpet refrigerated dog, cat food profits up in Q1 2024
Dall·e 2023 05 09 11 59 49 Impressionist Painting Of Dog Sitting On Pile Of Money
Market Trends and Reports
Hill’s profits up 9% in Q1 2024, equals 22% of Colgate growth
More in Market Trends and Reports
Adventures in Pet Food
How pet owners are handling higher pet product prices
A new survey of pet owners in four North American and European countries shows ongoing economic uncertainty is having some impact on spending.
Raphael Pto Free Images com Pet Food Spending Money
Pet Food Marketing and Branding
Navigating green claims in pet food: Balancing transparency and trust
Consumers demand honest sustainability, so avoid greenwashing and greenhushing when marketing your brand's environmental impacts.
Greenhushing – hiding a company’s environmental accomplishments – can cause consumers to distrust your brand as much as greenwashing.
Market Trends and Reports
J.M. Smucker pet food sales increase 11% in Q4
Milk-Bone, Meow Mix and Pup-Peroni brands increased the company's net pet food sales $46.5 million in 2024; company said it has an "exciting pipeline planned for fiscal 2025."
The Meow Mix, Milk-Bone and Pup-Peroni brands performed well for J.M. Smucker in Q4 2024.
Market Report
Dry dog food update: Growth from ongoing premiumization
The top dog kibble companies continue to see growth in usage, as does the overall category.
Dog kibble brands continue to grow, alongside and perhaps in spite of novel ingredient and similar trends.
Market Trends and Reports
US dog, cat owners scrimp on themselves before pet food
Some pet owners have had to change their lifestyles to support their cats, dogs and other companion animals.
Dall·e 2024 05 16 11 33 01 A Needle Felting Scene Depicting A Happy Family With Three Dogs And Two Cats The Family Should Include Parents And Children, All Made In A Soft And W
Market Report
Pet food sales and retail shopping patterns: A side-by-side look
E-commerce and brick & mortar continue to grapple for share in an omnichannel market containing more players than ever.
Pet food shopping has far more consumer options than ever before, leading to a different experience for each pet owner depending on their needs.
Adventures in Pet Food
Are today’s consumers loyal to pet food brands?
Pet food shoppers seem more brand loyal than consumers in general, at least in the U.S., but there likely are limits that may have not yet been crossed.
Vlg I Stock Photo com Young Man Shopping Petfood Store
Latest News
‘Petflation’ slows in April, falling 50% below national CPI
The -50% national CPI is a big change from the +52% in January.
Labrador Getting Fed
Adventures in Pet Food
How to design innovative new pet foods and treats
Two innovation and design experts explain how new product developers can create fresh pet food and treat concepts to test and launch on the market.
Pet Food Design Thinking
Adventures in Pet Food
Interzoo report: Global pet food industry is strong, growing
Pet food data shared during the largest international pet trade show highlighted ongoing strength and growth in many countries and regions around the world.
Interzoo 2024 Entrance
Market Trends and Reports
Thai Union Group pet food sales rose 13.2% in Q1 2024
Thailand ranks as the world's third-largest producer and exporter of pet food. Thailand is the top pet food exporter in Asia.
Pfi thailand Cat Temple Southeast Asia (tinapob Bigstock com)
Market Trends and Reports
Pet food ingredients market to reach $73 billion by 2031
Meticulous Research predicts that while the market will grow 8.6% per year, regulatory structures and fluctuating raw material prices will restrain its growth.
The growth of the pet food ingredients market is driven by the rising pet population coupled with increasing expenditure on pet food, the growing demand for premium pet food, and an increasing focus on pet health and wellness.
Page 1 of 327
Next Page