Air-dried pet food: An accessible gateway to superpremium

Pet owners want to feed their pets top-quality options, but the price point has to be doable, as well.

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Lindsay Beaton
May 22, 2024
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Air-dried pet food has found a niche to grow in as pet owners look for convenient, premium pet food at a reasonable price.
Air-dried pet food has found a niche to grow in as pet owners look for convenient, premium pet food at a reasonable price.
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In spite of all the economic uncertainty of the last several years, premium and superpremium pet food categories continue to see growth. Fresh/gently cooked/frozen, freeze-dried and air-dried options are all maintaining their appeal to pet owners, despite a higher price point. But why?

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