
Hartz Mountain, an American pet care company based in Secaucus New Jersey, has maintained a presence in México for some time, though its product availability has been somewhat inconsistent. In 2024, the company strengthened its commitment to the Mexican market by launching its Delectables line of cat treats in a more structured and consistent manner. These lickable treats are now available at Petco México, a strategic choice given that Petco is one of the most forward-thinking pet retailers in the country, consistently introducing the latest international innovations to local consumers.
Petco’s strong reputation and broad presence in México make it an ideal launch partner for Delectables. With a growing pet population and increasing demand for high-quality pet products, México presents a significant opportunity for brands looking to expand. Hartz’s entry aligns with a broader trend of U.S. pet care companies viewing México as a key growth market, leveraging established retailers and distributors to reach new customers.
A premium lickable cat treat in squeezable tubes, Delectables is made with real chicken or tuna for high palatability. They are designed to offer as a hydrating snack and can be hand-fed for an interactive experience.
Lickable cat treats market beginning to grow in México
By entering México, Delectables is now competing directly with Churu, a Japanese brand of lickable cat treats. Both products cater to the same market segment, offering high-quality, squeezable snacks that appeal to cats' natural eating preferences.
While Churu has built a strong reputation in Asia and North America, Delectables is well-positioned to gain traction in México, thanks to Hartz’s established brand credibility and its distribution through Petco. The increasing popularity of wet and lickable treats indicates a growing consumer demand for premium pet snacks, a category where both brands are expected to thrive.
The entry of Delectables into México highlights the growing importance of the region for international pet care companies. With Petco and other major retailers, the country is becoming a gateway for new and innovative pet products. As more U.S. brands expand their presence, Mexican pet owners will continue to see a wider range of high-quality options.