Stella & Chewy's has launched its direct-to-consumer (D2C) e-commerce website which allows pet parents to directly source nearly 100 cat and dog freeze-dried raw products, treats and kibble.
According to the company, the American Pet Products Association (APPA) reported 80% of pet parents purchased pet food online in 2022, and 76% purchased treats. By directly reaching customers where they prefer to purchase pet food and products, the new D2C platform will allow more pets to access a raw diet, which Stella & Chewy's said can help a pet keep a healthy weight, shiny coat, cleaner teeth and improved energy. The e-commerce site will feature products including Meal Mixers, Carnivore Crunch, Raw Coated Cage-Free Kibble and Meowfulls.
"Selecting food and treats for our pets is an important decision, one that allows us to not only choose best-in-class nutrition but also to show our love," said Marie Moody, CEO and founder of Stella & Chewy's. "We're thrilled to offer new ways to further partner with pet parents by making the raw food they know and trust accessible wherever they prefer to shop."
As part of the new platform, pet parents will receive 15% off their first subscription, with an additional 5% off future recurring orders. Those who prefer an in-store experience can unlock access to deals at local neighborhood pet stores via the locating feature on the website.
"Together with our neighborhood pet and retail partners, the new e-commerce platform further unifies our sales channels and provides deeper insights that help us better meet the needs of pet parents," said Sean Hurley, chief growth officer at Stella & Chewy's.
Stella & Chewy's products will remain available for purchase at online retailers, Petco and neighborhood pet stores across the country.
Adapted from a press release.
