As Americans ring in the new year, many have set new resolutions to be healthier and shed extra pounds. But what about resolutions for our beloved furry family members? A new survey from Hill’s Pet Nutrition, conducted in partnership with Kelton, a Material Company, revealed that 40 percent of pet parents resolve to lose weight themselves, but only half of those say they have plans in place to help their pet lose weight. In addition, nearly half of pet parents say it’s hard to help their pet lose weight. To help pet parents jump start their pet’s weight management journey, Hill’s has enlisted world-renowned chef and dog pet parent Alton Brown to join its annual End Pet Obesity campaign, which provides free education, tools and resources for pet owners.
“For humans and animals alike, setting and sticking to healthy habits can have a positive impact on overall health. I know this firsthand from my own personal weight loss journey and as one of my resolutions this year, I am now working with my dog Scabigail to reach her ideal weight with a custom nutrition plan using food from Hill’s,” said Brown. “I’ve learned that overtreating and not feeding the right diet can have serious consequences, which is why I’m happy to be working with Hill’s Pet Nutrition to help other pet owners learn how to tackle pet obesity, so pets can live their best life with their families.”
Obesity is a leading health risk for pets. Feeding a few additional treats or ounces here or there may seem harmless, but ultimately adds up and can have a serious impact on a pets overall wellbeing.
Other survey findings include:
“Even a little extra weight on a pet can have a big impact on their overall quality of life. Astoundingly, 90 percent of pet parents with an overweight pet do not realize it1.. It is Hill’s goal to help pet parents feel empowered and prepared to proactively discuss their pet’s weight with their veterinarian,” said Dr. Karen Shenoy, Hill’s US chief veterinary officer. “As part of our commitment to ending pet obesity, Hill’s has developed easy guides and tools designed to quickly gauge a pet’s current body condition and provide tips around how to address the added weight. A consultation with a veterinarian can then provide further insights on the ideal weight for a pet’s breed and size and open up a dialogue so that the pet’s veterinarian can work with the pet parent to map out an appropriate plan for optimal nutrition and physical activity.”
Hill’s End Pet Obesity campaign provides pet parents with various ways to assist their pet on their weight management journey:
To learn more, visit www.EndPetObesity.com.
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