Quality control procedures boost efficiency, ensure consistent pet food products and reduce the potential for recalls, but quality control can go beyond that to become a marketing tool for dog, cat and other pet food producers. For example, the Argentinian pet food industry may expand its domestic market and imports with enhanced quality control measures, Mariano Ortega, president of Argentina’s Asociación para el Desarrollo Social Empresario (Association for Entrepreneurial Social Development), said during his presentation at the Latin American Pet Food Congress (Congreso de la Industria de Pet Food en America Latina, CIPAL), Sept. 28 in Buenos Aires, Argentina.
Currently, market researchers at Technavio estimate Argentina’s pet food market to be worth US$207.8 million. They forecast Argentina’s pet food market to experience year-over-year growth of 2.54% this year, with a compound annual growth rate of 2.76% between 2021 and 2026.
Technavio’s estimate for Argentina’s current pet food market value falls far short of the US$1 billion estimated by Francisco Schang, director of Argentinian Chamber of Animal Nutrition Companies (CAENA) writing in Global PETS. Schang reported that Argentina produced 764,000 tons of pet food. Economy-priced products predominated, making up 40% of the country’s production. Premium pet foods made up 27% of production, with superpremium at 18%. In 2021, 18% of Argentinian pet food production was destined for exportation.
Both those Argentine pet food exports and domestic market share could be boosted by using quality control as a marketing strategy, Ortega said.
“On the international market, products can differentiate from competitors with design, brand, marketing, functionality or other qualities,” he said. “However, these characteristics don’t matter, if the quality isn’t guaranteed.”
The experience of Japan serves as a model for how quality control can transform an economy, he said. In the post-World War II period, as the country struggled to rebuild, business advisors from the United States guided Japanese manufacturers to develop their quality control standards and standardize production. Japan is now one of the planet’s largest economies. Japanese products now have a reputation for quality and dependability.
Argentina now has a national quality plan, designed to encourage international exports and domestic market share, he said. Especially when exporting to countries with strict pet food safety regulations, such as the United States, quality control can help pet products cross borders. Certified quality control standards, such as those set forth by the International Standard Organization (ISO), provide assurances that pet food products have been made safely. Those quality control assurances may help pet food makers in Argentina and around the world to expand their distribution.
Tim Wall covers the dog, cat and other pet food industries as senior reporter for WATT Global Media. His work has appeared in Live Science, Discovery News, Scientific American, Honduras Weekly, Global Journalist and other outlets. He holds a journalism master's degree from the University of Missouri - Columbia and a bachelor's degree in biology.
Wall served in the Peace Corps in Honduras from 2005 to 2007, where he coordinated with the town government of Moroceli to organize a municipal trash collection system, taught environmental science, translated for medical brigades and facilitated sustainable agriculture, along with other projects.
Contact Wall via https://www.wattglobalmedia.com/contact-us/
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