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Pet Food News
on January 19, 2009

Manufacturers launch Global Data Synchronization in Russia

Global manufacturers Kraft Foods, Nestlé and Procter & Gamble, along with German-based retailer Metro Group have extended the use of the Global Data Synchronization Network to synchronize data in Russia. 

Global manufacturers  Kraft FoodsNestlé  and  Procter & Gamble , along with German-based retailer  Metro Group  have extended the use of the  Global Data Synchronization Network  to synchronize data in Russia. 

Kraft, Nestlé and P&G are members of  1Sync  data pool, and Metro Group uses  SA2 Worldsync  as its global home data pool, which is also the GS1-approved country data pool for the Russian user community.

The companies intend to synchronize their product catalogs in multiple countries with Metro Group representation, and expect benefits such as reduced paperwork and strengthened service levels, according to a press release. 

1Sync said, that as a growing European market, Russia offers potential for suppliers and retailers to grow. This  GDSN  connection may improve the flow of information and goods in a country where electronic master data exchange still is in the initial stage.

In addition to Russia, Metro Group is currently synchronizing GDSN data via SA2 Worldsync in Germany, Poland and the U.K. and is working toward rolling out its efforts to other countries, such as Denmark and Hungary.

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