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Pet Food News
on September 16, 2010

Burns Pet Nutrition partners with UK colleges in KTP project

Involvement helped Burns develop social media marketing, improve customer relations

Burns Pet Nutrition joined the Knowledge Transfer Partnership (KTP) project, which helps small to medium-sized businesses access knowledge and expertise in colleges and universities.

KTP project is a UK-wide initiative, led by the Technology Strategy Board and the Welsh Assembly Government, involving over 100 universities, colleges and higher education organizations. Burns Pet Nutrition identified a weakness in its marketing strategy, which led the company and its partner college to develop a project proposal to help increase business using online marketing activities. After the implementation of social media marketing and new initiatives such as interactive brochures, the company saw a 38% rise in visitors to its website. The company also improved its customer relationship management systems as a result of its KTP project partnership.

“Since the project began we’ve developed a better website, which has helped us launch our new range in wet food," said Hamish Burns, project manager at Burns. "To complement that we’ve implemented a far more efficient procedure within our online buying and shipping process and this has improved customer service."

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