What are brands doing to engage consumers online?
Several petfood companies are already very proactive in the way they communicate with their consumer base online. Take, for example, Mulligan Stew. The blog on its website is a mix of both consumer posts and the company's own blog and responses.
Another example of a consumer/company blended blog is this holistic petfood blog. At first glance, the website appears to be a typical consumer driven blog touting the merits of a holistic diet for pets but, on closer inspection, is actually a blog run by the dog food company Life's Abundance, with easy links to other places on the internet where its products are sold.
Blog Paws is a community of petsumers that not only discusses the petfood industry online but also holds live events for its users to get together and interact face-to-face. Companies like Purina, Iams and Eukanuba not only sponsor such events, but also make downloadable widgets, banners and documents available to Blog Paws users to use on their blogs or email to interested friends and readers.