Euromonitor's latest report, "Other Pet Food â€“ Japan," which focuses on the food of pets suited to the close living conditions in the country, is now available.
Animals such as birds, rabbits, fish and shrimp are covered. The report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data for 2005-2009, identifies leading companies and brands and offers strategic analysis of key factors influencing the market—be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.