Previously, Holistic Select was only sold in pet specialty stores, but it will now be available in all Petco and Unleashed by Petco stores. The petfood line includes dry food, canned food and snacks, for both cats and dogs.
In addition, Holistic Selects will partner with Petco at the following pet events in the United States: Love Your Pet Expo in Redding, California, on April 30; Dogwood Festival in Quincy, Illinois, on April 30; Pedigree in the Park in Charlotte, North Carolina, on April 30; PetsJam 2011 in Houston, Texas, on May 7; PetsJam 2011 in Austin, Texas, on May 14; Escondido Sreet Fair in Escondido, California, on May 15; Dog D'Alene in Couer D'Alene, Idaho, on May 15; Wag n Walk in Monterey, California, on May 15; The Great Rescue Roundup in Fort Worth, Texas, on May 21; and Do Dah Day in Birmingham, Alabama, on May 21.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.