Holistic petfood maker Infinia recently introduced its Holistic Dog Food line, with colorful packaging to convey the food's quality to consumers, according to the packaging designer.

The dog food line is available in recipes such as Turkey & Sweet Potato, Chicken & Brown Rice, and Bison & Potato.

"The opportunity with this project was to design an ultra-premium line of pet food that nurtures mind, body and relationship with holistic nutrition. The branding, packaging and point-of-sale materials were created with an artful flair that conveyed richness in ingredients while delivering top-quality nutrition for its customers," said packaging designer, Andrew Pautler, of McCord Design Group. "The Infinia brand was successfully launched through independent retailers eager to stock the new ultra-premium line of pet food. The package design and shelf merchandising systems; as well as retail communication materials all worked together to help launch the contemporary new brand that has been widely accepted by owners and their pets."