Prinova USA, formerly Premium Ingredients International, created a new brand for the pet industry called Prinova Animal Nutrition.
The renewed focus on animal nutrition includes a flavor product manufacturing facility built in 2010 at Prinova’s corporate headquarters in Carol Stream, Illinois, USA. Prinova Animal Nutrition also has its own team of technical personnel and a research and development laboratory.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.