Prinova USA, formerly Premium Ingredients International, created a new brand for the pet industry called Prinova Animal Nutrition.
The renewed focus on animal nutrition includes a flavor product manufacturing facility built in 2010 at Prinova’s corporate headquarters in Carol Stream, Illinois, USA. Prinova Animal Nutrition also has its own team of technical personnel and a research and development laboratory.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.