Throughout the month of September, dog lovers can use their smartphone to scan the QR code on any Pedigree package sold at Walmart. For every QR code scanned, Pedigree will donate a bowl of dog food to an animal shelter, up to 500,000 8-ounce bowls.
"This program is truly revolutionary because it marks a new frontier in generating awareness and support for the plight of shelter dogs," said Lisa Campbell, senior brand manager, Pedigree. "At Pedigree, our love for dogs is our driving passion so we were thrilled to facilitate yet another way people can make a difference in the life of a shelter dog. Scan a code, help a dog. It's that easy."
In September, Walmart will also host weekly educational demonstrations on pet ownership and will display local shelter information on its shelves.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.