SuperZoo 2011 draws record number of exhibitors, attendees
Pet industry trade show names buyer-voted 'New Product' award winners
Attendance increased by 19% over the previous year, with 12,197 registered attendees. Together exhibitors and attendees represented 4,715 companies, a 26% increase.
During SuperZoo, the “New Product” awards, voted on by buyers, were given out in eight categories.Vitakraft Sun Seed Inc. won third place in the Overall Best in Show category and first place in the Small Animals category for its Quiko Edible Treats. In the Bird category, Kaylor of Colorado won for its Quick n Ready and Sunny Yellow foods. Central Garden & Pet Company won third place in the Miscellaneous category for the Kaytee Hummingbird ElectroNectar drink.