Hill's Pet Nutrition's Drive Nutrition Sweepstakes selected the second of three national winners of a new Smart Car.
Nakia Ritchie of Saline County Animal Clinic in Benton, Arkansas, USA, was randomly selected as the recipient of a new Smart Car from 587,000 sweepstakes entries.
The Drive Nutrition Sweepstakes called for veterinary technicians to register and complete activities, such as attending a Hill's event or nutrition seminar, calling the Hill's Veterinary Consultation Service, posting photos of themselves with pets/clients and a "Drive Nutrition" flag to the online gallery or answering educational nutritional trivia questions.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.