Pet insurance company Trupanion announced that its dog and cat insurance now includes benefits for veterinary therapeutic petfoods, including the full line of Hill’s Prescription Diet petfoods, and veterinary exclusive preventative nutrition, including Hill’s Science Diet Healthy Advantage petfood.
The pet insurance covers half of the cost of therapeutic petfoods for two months, followed by a discount on the monthly insurance premium for continued feeding of the therapeutic petfood, available exclusively through veterinary hospitals. Veterinary healthcare teams can find out more about the program through their Trupanion Territory Partner or by calling +1.800.569.7913.
“It makes sense for us to get the news out about Trupanion’s new coverage. This helps pet owners be in a better place to comply with a recommended veterinary therapeutic pet food and supports the healthcare team’s action plan when it comes to nutrition for every pet,” said Janet Donlin, D.V.M., chief veterinary officer at Hill’s.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.