From June 4-30, consumers will also receive a US$2 off coupon for any Purina Small Animals Garden Recipe food and can be redeemed at US PetSmart stores.
“Purina loves animals of all sizes, but for the month of June we’re taking special notice of the littlest family members â€“ gerbils, hamsters, guinea pigs, rabbits, rats and mice,” said Gabriela Bonadonna, senior marketing manager for Purina Mills. “Small pets can bring such joy to children, helping to teach them responsibility, providing comfort and becoming an amusing companion. We are excited to take this month to celebrate the contributions of our furry friends.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.