Nature's Variety petfood brand, Instinct, sponsored a recent roast of comedic actress Betty White on May 16, hosted by The Friars Club, in New York City, USA.
Uggie, White's dog, eats Instinct Raw diet everyday, according to Omar Von Muller, his trainer. “It’s great that Instinct provided us food while we were attending the Betty White Friars Club Roast in New York City because that’s what he eats when he’s at home,” said von Muller.
“Instinct is a proud sponsor of the Betty White Friars Club Roast,” said Robert Bennett, chief marketing officer at Nature's Variety. “Betty White is an icon across the world and is well-known for her animal advocacy. When we found out from Uggie’s trainer, Omar von Muller, that Uggie eats Instinct Raw and would be alongside Betty White at her roast, we knew it was a natural fit for us to be part of.”
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus