From combining good taste for pets with pleasant smells for owners to complementing palatants with other functional ingredients and technologies to research on the biology of how animals experience the food they eat—the industry's leading suppliers continually conduct research to develop knowledge and new products to help manufacturers make highly palatable petfood.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.