SupplySide, which helps companies in the food and other industries to find information on innovating and marketing their next best-selling product, will recognize recent innovative product launches in the inaugural 2012 SupplySide Editor's Choice Awards.

The Editor's Choice Awards recognize product launches from consumer packaged goods companies in 10 categories, including animal nutrition. Among the top five finalists in the animal nutrition category are Blue Buffalo's Blue Freedom line of grain-free cat and dog food, Clear Conscience Pet's SuperGravy mix for dogs and cats, and Feline Greenies' SmartBites treats.

The winner will be announced during the SupplySide West Editor’s Choice Reception on November 6.