Lincoln Bark, a manufacturer of all-natural, human-grade pet treats, recently celebrated its second year in business.
The Chicago, Illinois, USA-based pet treat company was founded in 2010 by Bobby Chochran, in an effort to create healthy dog treats to entice her sick dog, Sophie, to eat. In 2010, Lincoln Bark sold treats in about 15 boutique pet shops in the US, however the company now sells its four lines of dog treats on store shelves in the US, Canada and parts of Europe, as well as online. The company has also grown from a three-person business to a 10-person business.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.