Lincoln Bark recently launched the first animated product video on its YouTube channel, featuring the company's three main dog treats: Sweet Little Butterpups, Treat Smarts and Doggie Sprinkles.

This one-and-a-half-minute video is the first in a series of clips that will soon be released, designed and animated by Lincoln Bark's in-house graphic design and animation departments. Lincoln Bark's president and graphic designer, Bobbye Cochran says the videos serve as a fun, informative way to show consumers why Lincoln Bark's treats are unique.